Tag Archives: brand

All for one and one for all

August 4, 2010 – 10:53 am

Intergrate your marketing and protect your brand When approaching a new marketing campaign, it is vital to think holistically. A lot of my work involves online marketing, but I have to think much wider than this,  I have to take into account any print marketing, logo design, PR – in effect I have, at all [...]

By steve | Posted in August 2010, Marketing, SD Newsletter | Also tagged , , | Comments (0)

Brand Identity

August 4, 2010 – 10:53 am

How a good brand strategy can make all the difference What is a brand? One definition of a brand is the personality that identifies a product, service or company name and how it relates to customers, staff, partners, investors, and indeed any third party who may have a relationship with that brand. A bit dry [...]

By jeremyhurst | Posted in August 2010, Business, SD Newsletter | Also tagged , | Comments (0)