Tag Archives: bbc

Sonic Branding

July 6, 2011 – 11:04 am

If you don’t know what I mean by the phrase sonic branding, think of most major brands and there’s a sound which you automatically associate with these brands. Listen to these three sounds for Xbox 360, Nokia, and Intel and you’ll realise that even without perhaps knowing it, you will probably recognise at least one [...]

By jeremyhurst | Posted in July 2011, Marketing, SD Newsletter | Also tagged , , , , , , , , , , , , , , , , , , , , , , | Comments (1)

Do typefaces really matter?

August 4, 2010 – 10:52 am

We certainly think so… I recently discovered an interesting article the BBC wrote as an introduction to typographic culture. Having both a professional & personal interest in typography I was intrigued to read what they had to say about it. http://www.bbc.co.uk/news/magazine-10689931 “ The typeface matters because of its power to create a sense of recognition [...]

By matt | Posted in August 2010, Design, SD Newsletter | Also tagged , , , | Comments (1)

Slightly Different On The Map

April 27, 2010 – 12:21 pm

It’s often difficult to see how a business is doing on a national scale when compared to its competition, particularly in a highly competitive industry such as design, but some things make it a bit easier.

By jeremyhurst | Posted in May 2010, SD Newsletter | Also tagged , , , , , , | Comments (0)