Category Archives: August 2010

When just one Mat won’t do!

Aug
04

Introducing Mat Scholes We are lucky enough to have ourselves more than one Mat in our office , and this month it was Mat Scholes who got nabbed (on his way back from the airfield!)  to answer some deep and meaningful questions. We want you to know more about Mat, and when he’s not designing stuff and [...]

By saira | Also posted in General Stuff, SD Newsletter | Tagged , , , , , , | Comments (0)

All for one and one for all

Aug
04

Intergrate your marketing and protect your brand When approaching a new marketing campaign, it is vital to think holistically. A lot of my work involves online marketing, but I have to think much wider than this,  I have to take into account any print marketing, logo design, PR – in effect I have, at all [...]

By steve | Also posted in Marketing, SD Newsletter | Tagged , , , | Comments (0)

Slightly Funnier

Aug
04

This months slightly funnier musings.. Separated at Birth? Ronnie O’Sullivan & Rob Suckley (Senior Designer at SD!) We want to hear from you! Do you work with someone who looks uncannily like someone famous? Send us pictures of  your Look-a-likes and we’ll put them up on our ever growing wall of fame! Email me….. go [...]

By saira | Also posted in Fun Stuff, SD Newsletter | Tagged , , , | Comments (0)

Brand Identity

Aug
04

How a good brand strategy can make all the difference What is a brand? One definition of a brand is the personality that identifies a product, service or company name and how it relates to customers, staff, partners, investors, and indeed any third party who may have a relationship with that brand. A bit dry [...]

By jeremyhurst | Also posted in Business, SD Newsletter | Tagged , , | Comments (0)

Do typefaces really matter?

Aug
04

We certainly think so… I recently discovered an interesting article the BBC wrote as an introduction to typographic culture. Having both a professional & personal interest in typography I was intrigued to read what they had to say about it. http://www.bbc.co.uk/news/magazine-10689931 “ The typeface matters because of its power to create a sense of recognition [...]

By matt | Also posted in Design, SD Newsletter | Tagged , , , , | Comments (1)