To anyone who has browsed the Internet in the last ten years, you may have noticed the occasional advertisement appearing from time to time. They might be banner advertisements across the top of the page, or ads positioned vertically down the side also known as skyscraper ads. They could be within a defined area on [...]
By jeremyhurst
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Also posted in General Stuff, Sidebar Latest
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Tagged algorithm, apocalypse now, baby and bump, contextual, frank sinatra, google, kurtz, officer, ol blue eyes, online marketing, royal marines, wcrs
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There is one thing that you can guarantee with online marketing – things are always changing! Google constantly changes its algorithms in order to make results more effective, but every now and then it makes some MAJOR changes, as it did recently with the ‘Panda’ update. Google don’t say what they are going to do, [...]
There has been some big (ish) news from the clever people at Google recently. Not content with dominating search around the world, taking over the smartphone OS market and constantly coming up with new and innovative ideas, they have decided to tackle the big one. They are going head to head with Facebook. Yes folks, [...]
If you don’t know what I mean by the phrase sonic branding, think of most major brands and there’s a sound which you automatically associate with these brands. Listen to these three sounds for Xbox 360, Nokia, and Intel and you’ll realise that even without perhaps knowing it, you will probably recognise at least one [...]
By jeremyhurst
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Also posted in July 2011, SD Newsletter
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Tagged advertising, alien, audi, aural branding, bbc, brand recognition, dvorak, guaglione, guinness, intel, levi 501, linkedin, mazda, mcdonalds, mgm, microsoft windows, nokia, perez pred prado, progress through technology, ridley scott, sonic branding, vorsprung durch technik, xbox 360, zoom zoom
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