Author Archives: steve

Coping with the Panda

There is one thing that you can guarantee with online marketing – things are always changing! Google constantly changes its algorithms in order to make results more effective, but every now and then it makes some MAJOR changes, as it did recently with the ‘Panda’ update. Google don’t say what they are going to do, [...]

Google + What’s it all about?

There has been some big (ish) news from the clever people at Google recently. Not content with dominating search around the world, taking over the smartphone OS market and constantly coming up with new and innovative ideas, they have decided to tackle the big one. They are going head to head with Facebook. Yes folks, [...]

Fail to Prepare, Prepare to Fail

Steve Hanson Tells it like it is…   We are often invited to events, whether for networking or to take part in seminars and workshops.  We have also run a few ourselves, and it can sometimes be a bit daunting.  As I have a background in training, very early on in my career I learnt [...]

$10k for a paper plane

10,000,000,000 Apps Sold! The big app news this week was that the 10 billionth app had been downloaded from Apple’s ITunes.  Now, I always get confused with billions, is it the UK billion or the US version?  Either way, it’s a pretty large number and if nothing else it tells us one thing – phones [...]

More BANG For Your Buck

For this months marketing insight I wanted to share with you a very simple way of maximising your exposure online, using blogs.