The awards cabinet is looking good!
The Slightly Different Newsletter has won An Interactive Media Associations Outstanding Achievement award, only one of two awarded in this category (e-zines/newsletters), out of 33 entries. As the IMA spokesman, Aaron Warner said:
“The Outstanding Achievement award is the second highest honour bestowed by the IMA and is an extremely challenging award to win. Your work has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”
It was really important to us that we created a newsletter that not only encompassed our Slightly Different ethos but that worked for us as a business and enabled us to show off all of our skills whilst communicating effectively with our clients at the same time.
The magazine cover idea we decided would be a great opportunity to not only have fun with design, but also to link through to our blog and encourage our clients to post feedback and comments.
The whole team at SD are involved in the newsletter every month, writing articles, agreeing to be defaced for the cover shot, creating killer designs, getting Marion (our email marketing system/lady) ready to send it out.
It’s all down to these people that we get this newsletter to you each month, and I’m very proud to be part of such a dedicated and enthusiastic team (….sniff sniff).
We also recently carried out an integrated marketing campaign that involved our newsletter, linking through to our blog, an offline print promotion based on our newsletter theme and an online animated version of the postcard on our website. Yep that covered all bases!
If you’d like to talk to us about your email marketing needs, or if you are interested in a Slightly Different integrated campaign, thinking about Christmas and need some inspiration or hey.. if you just want to talk to us.. say congratulations..
